In this episode of the membership site series, my good friend James Schramko from SuperfastBusiness.com and I talk about How To Use Value Contrast To Sell Your Membership.
Episode highlights:
01:22 – An old but effective technique 02:27 – Not just content 04:24 – The essential tech stack 06:11 – Using the law of contrast 08:37 – Some successful examples 10:42 – The method in a nutshell 11:46 – All about the shortcuts 13:57 – Have less, not more 16:35 – It isn't simple, but it can be
